JB HI-FI unveiled the highly anticipated Pixel 4a, the latest addition to the Google phone lineup at the time. To coincide with the launch, a dedicated webpage was developed on the JB HI-FI website. 

However, it became evident that the webpage was not adequately optimised for mobile devices, resulting in a diminished user experience. The content appeared disproportionately small and difficult to read on smaller screens. 

Given that over 50% of internet usage is attributed to mobile users, ensuring a seamless mobile viewing experience has become imperative for any website.